Pure Cremation review

  • Britain's best selling funeral plan
  • All inclusive price: Single payment £1,895 or £24.99 a month
  • Authorised and regulated by the Financial Conduct Authority
  • Instalments with full cover after 24 months

Pure Cremation funeral plans are provided by one the of the UK’s leading direct cremation providers. They specialise in direct cremation and are the only independent company to serve the whole of the UK. They have their own crematorium and more 5 star reviews across Trustpilot, Reviews.io and Google than any other funeral plan provider.

pure cremation

In this review: To help you compare and review plans, we look at how a Pure Cremation works, what's included in the plan, the pros and cons and what they cost.

Once you have read the Pure Cremation review, you can see how they compare with other FCA regulated plan providers or read the rest of our prepaid funeral plan reviews.

Checked & updated 5th August 2024 - I have reviewed Pure Cremation to help you understand more about the company and the services they offer. Here’s what I found:

Who is Pure Cremation?

Founded by funeral directors with over 30 years experience, Pure Cremation was launched in 2015 as the requirement for simple direct cremations without a crematorium ceremony grew.

Based in Andover, Pure Cremation offers direct cremation services throughout mainland England, Wales, and Scotland (including the Isle of Wight and Isle of Skye). They have their own purpose built crematorium in Andover to service their England and Wales customers and work in partnership with another crematorium in Scotland.

Owning their own crematorium means Pure Cremation handle every part of the service offered; from collection by one of the experienced fleet of drivers to hand delivery of ashes back to loved ones. They use solid pine eco coffins and biodegradable urns for ashes as part of the management of their carbon footprint.

What prepaid funeral plans do Pure Cremation offer?

As you may have seen in the regularly featured Pure cremation TV advert, the company offers two forms of direct cremation service. A simple cremation funeral for someone who has just died and a prepaid direct cremation plan for those wanting to plan for the future.

Their service includes a dignified and respectful cremation without a ceremony. However, for an additional charge, up to 12 people can attend a committal held at their Charlton Park Crematorium in Hampshire.

Here’s how each option works:

Pure cremation for someone who has just died

Prices for arranging a direct cremation for someone who has just died start from £1,395. This includes collection at any time (24/7) from anywhere in mainland England, Scotland and Wales (includes Isle of Wight and Isle of Skye), cremation fees and doctor’s fees if applicable; a solid pine eco coffin and either the scattering of ashes in a garden of remembrance or return of ashes by hand delivery, if preferred.

A fee of £250 is charged for any non-hospital location.

Pure Cremation funeral plan for those planning ahead

The Pure Cremation funeral plan is £1,895 and includes all the services required for a simple unattended direct cremation. Or you can spread the cost with instalments from £24.99 a month.

This includes collection anywhere throughout England, Scotland and Wales (includes Isle of Wight and Isle of Skye) 24 hours a day; cremation fees and doctor’s fees if they apply, a solid pine eco coffin and the ashes either scattered on the garden of remembrance or hand delivered to the family.advert

What are the pros and cons of a Pure Cremation funeral plan?

In addition to looking at the advantages of a prepaid funeral, it’s worth reviewing the possible downsides too. Here we look at the pros and cons of a Pure Cremation funeral plan to help you consider if it’s the best prepaid direct cremation plan for you.

Pros of a Pure Cremation funeral plan 

  • Family can arrange any service or send-off they wish
  • Collection 24 hours a day from anywhere in the UK
  • Guarantees all the services required for a direct cremation
  • Includes doctor’s fees if required
  • Hand delivery of the ashes
  • Solid pine eco-coffin
  • They take care of everything themselves
  • Option to pay for up to 12 people to attend the committal at the time of need
  • Authorised by the Financial Conduct Authority
  • With instalment direct cremation plans you are covered for the services included in the plan once you have completed your first 24 monthly premiums. As long as your payments are up to date, your services as listed will be provided with nothing more for your family to pay. (You are covered immediately if death is as a result of an accident).

Cons of a Pure Cremation funeral plan 

  • Your services are only guaranteed once you have paid the full amount or at least 24 monthly instalments
  • With instalments plans, if you die within the first 24 months your services would not be guaranteed (unless as a result of an accident). Instead, your estate can either receive a full refund or pay the difference so Pure Cremation can provide their direct cremation services
  • Instalments plans are subject to additional fees
  • The cremation takes place in one of 2 crematoriums located in Andover and Glasgow so may not be local to you
  • Doesn’t include a ceremony at the crematorium
  • Your plan is at risk if you don’t keep up with the payments and there is no cash-in value

Pure Cremation reviews by customers

Pure Cremation direct funeral plans are reviewed by customers on the independent review website Trustpilot. They have a rating of 4.8 out of 5 and 91% of reviews class their service as excellent.

Pure Cremation reviews by the industry

In addition to customer reviews, Pure Cremation funeral plans have been rated as 4 star by research and ratings agency Fairer Finance.

What happens to my money with Pure Cremation direct cremation funeral plans?

Pure Cremation funeral plans are authorised and regulated by the Financial Conduct Authority (FCA).

When you pay for a Pure Cremation trust based funeral plan your money is ethically invested in a trust fund, which is a completely separate entity. Therefore, if anything were to happen to Pure Cremation, the trust fund remains intact and will either use another company to carry out your direct cremation services, refund the money paid in minus the admin fee or pay the current value of the plan to a funeral director chosen by your family.

The money can only be removed from the trust fund if you cancel the direct funeral plan or on death – in which instance a copy of the death certificate would be required.

How much does a Pure Cremation cost?

A Pure Cremation prepaid plan will cost £1,895 for a single payment or you can pay over 12 months or by monthly instalments over 2, 5 or 10 years. For those requiring a cremation now, prices start from £1,395.

Here's how each prepaid option works:

A one off payment

Paying in full is the cheapest option as you won’t incur any additional fees and you’re immediately covered for the services included in your plan.

Over 12 months

By choosing to spread your payments over 1 year you incur additional fees but you will be covered for the services included in the plan after 12 months.

Monthly instalments

Monthly instalments are available over 2, 5 and 10 years. You incur additional charges, but are covered for the services included in the plan after 24 months. (please note that the 2 year instalment option is only available over the phone).

Payment period Monthly payments Total repayable
12 months £169.99 £2,040
24 months £89.99 £2,160
60 months £44.99 £2.700
120 months £24.99 £2,999

Am I eligible for a Pure Cremation funeral plan?

To be eligible for a Pure Cremation prepaid funeral plan, you must be at least 18 years old, the only upper age restrictions are on the 5 year plan of 84 years of age and 74 for the 10 year plan.

Can I cancel my plan?

You can cancel your plan within the first 30 days and receive a full refund. If you cancel after this period, you will receive a refund minus the £350 cancellation fee.

What happens to my funeral plan if I move home?

Pure Cremation collect anywhere throughout England, Scotland and Wales (includes Isle of Wight and Isle of Skye), so as long as you are within this area your services can be provided. If you move, just contact Pure Cremation to advise them of your new address.

advertWhat should I do now?

My review of Pure Cremation is designed to help you compare plans and find the best option for you. I would always recommend that you review all of your options to ensure you’re getting the best deal that suits your budget and needs.

Now you have read the Pure Cremation funeral plan review, you may want to:

  • Compare FCA regulated plans
  • See how other companies compare with our funeral plan reviews
  • Find out more about simple funeral plans with our guide to direct cremation
Compare direct cremation providers

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